Miyan Liao

Statistics

Publications

Citations

182

H-Index

Active since

2022

Affiliations

University of Electronic Science and Technology of China(Current)

Miyan Liao is an author at University of Electronic Science and Technology of China specializing in marketing, marketing management, and e-commerce marketing.

Publications per year

2022–2024

Publications

The Role of Platform Quality on Consumer Purchase Intention in the Context of Cross-Border E-Commerce: The Evidence from Africa

Lintong Han, Yuehuan Ma, Prince Clement Addo et al. · Behavioral Sciences · 2023 · 47 citations · Full text

Business, Information Systems, Marketing +17

A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends

Jie Chen, Yangting Zhang, Han Cai et al. · Behavioral Sciences · 2024 · 42 citations · Full text

Social Sciences, Marketing, Marketing Management +17

Exploring the success determinants of crowdfunding for cultural and creative projects: An empirical study based on signal theory

Liangqiang Li, Liang Yang, Meng Zhao et al. · Technology in Society · 2022 · 41 citations

Management, Organizational Behavior, Creativity +10

Boosting eCommerce sales with livestreaming in B2B marketplace: A perspective on live streamers’ competencies

Miyan Liao, Jiaming Fang, Lintong Han et al. · Journal of Business Research · 2023 · 36 citations

Business, Marketing, Marketing Management +16

Unveiling the effects of livestream studio environment design on sales performance: A machine learning exploration

Lintong Han, Jiaming Fang, Qiqi Zheng et al. · Industrial Marketing Management · 2024 · 16 citations

Management, Marketing, Marketing Management +12

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