Concepedia

Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach

Prasant Kumar Pandey, Naval Bajpai, Abhijeet Vikramaditya Tiwari

International Review on Public and Nonprofit Marketing · 2023 · 16 citations · 118 references

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorCause MarketingCause-related MarketingCustomer EngagementCustomer LoyaltyMarketing PlanningTheory Of Planned BehaviorCause AttitudeCause-related Consumer BehaviorCause-related Message FramingConsumer Attitudes Toward Cause MarketingProduct-cause CongruencePurchase Intention AnalysisPurchase Intention MeasurementSystematic Literature Review

References

118

Culture's consequences comparing values, behaviors, institutions, and organizations across nations

Geert Hofstede · 2001 · 2.8K citations

Management, Organizational Behavior, Sociology +8

Riding the waves of culture: Understanding cultural diversity in business

Long Range Planning · 1993 · 2.5K citations

Management, Cultural Studies, Strategic Management +12

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

Justin Paul, Weng Marc Lim, Aron O’Cass et al. · International Journal of Consumer Studies · 2021 · 2.1K citations

Nursing, Marketing, Communication Research Methods +15

Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy

P. Rajan Varadarajan, Anil Menon · Journal of Marketing · 1988 · 1.7K citations

Management, Marketing, Marketing Management +13

Gradual Internationalization vs Born-Global/International new venture models

Justin Paul, Alexander Rosado-Serrano · International Marketing Review · 2019 · 1K citations

Business, Entrepreneurship, International Business +14