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Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness

Customer ExperienceCustomer SatisfactionOnline Customer BehaviorConsumer Decision MakingDigital MarketingInteractive MarketingManagementBusinessConsumer ResearchImpulsive Buying TendencyConsumer BehaviorCustomer EngagementDeal PronenessMarketingBuying BehaviorConsumer Engagement