Xi Luo

Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness

Xi Luo, Jun‐Hwa Cheah, Linda D. Hollebeek et al. · Journal of Retailing and Consumer Services · 2023 · 133 citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +13

Enhancing academic performance of business students using generative AI: An interactive-constructive-active-passive (ICAP) self-determination perspective

Ziyi Gao, Jun‐Hwa Cheah, Xin‐Jean Lim et al. · The International Journal of Management Education · 2024 · 72 citations

Student Learning, Academic Performance, Student Success +8

Impact of virtual influencers on customer engagement of Generation Z consumers: a presence perspective

Qiaoling Lin, Siew Imm Ng, Norazlyn Kamal Basha et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2024 · 35 citations

Customer Experience, Customer Satisfaction, Digital Marketing +31

Inducing shoppers’ impulsive buying tendency in live-streaming: integrating signaling theory with social exchange theory

Xi Luo, Jun‐Hwa Cheah, Xin‐Jean Lim et al. · Internet Research · 2024 · 34 citations · Full text

Streamer Interaction Quality, Behavioral Decision Making, Digital Marketing +26

To hesitate or not to hesitate: Can popularity cues minimize the hesitation to checkout in e-commerce?

Siqi Wang, Xin‐Jean Lim, Xi Luo et al. · Journal of Retailing and Consumer Services · 2024 · 23 citations

Customer Satisfaction, Online Customer Behavior, Behavioral Sciences +13