8
Publications
285
Citations
8
H-Index
2021
Active since
Jennifer Yee‐Shan Chang is an author at Taylor's University specializing in marketing, management, and interactive marketing.
Top concepts
MarketingManagementBusinessInteractive MarketingTourismUser ExperienceConsumer ResearchCustomer SatisfactionTrustEngineering
Publications per year
2021–2024
8
8
Mei Peng Low, Tat‐Huei Cham, Jennifer Yee‐Shan Chang et al. · Quality & Quantity · 2021 · 66 citations · Full text
Trust Metric, Customer Satisfaction, Interactive Marketing +12
Jennifer Yee‐Shan Chang, Jun‐Hwa Cheah, Xin‐Jean Lim et al. · International Journal of Hospitality Management · 2022 · 65 citations
Customer Satisfaction, Tourism Management, Interactive Marketing +8
M. Azali, Norazlyn Kamal Basha, Jennifer Yee‐Shan Chang et al. · Journal of Hospitality & Tourism Research · 2021 · 28 citations
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