Concepedia

Fans, friends, critics, and foes: How CSR-based stakeholder segmentation differentiates perceived corporate ethics, trust, and perceived brand quality

Hyun Jee Oh, Yuri Cha, Jeong‐Nam Kim

Public Relations Review · 2023 · 12 citations · 72 references

Concepts

ManagementMarketingMarketing ManagementBrand ManagementBusiness EthicsCorporate Social ResponsibilityCorporate CommunicationCsr StrategyMarketing EthicsStakeholder ManagementStakeholder SegmentationStakeholder TheoryPerceived Brand QualityPrimary Stakeholder SegmentationStakeholder Attribute-based SegmentationStakeholder Behavior-based SegmentationStakeholder OrientationStakeholder Perceptions

References

72

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Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 10.6K citations

Business, Marketing, Marketing Management +10

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 9.8K citations

Business, Marketing, Marketing Management +17

The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders

Archie B. Carroll · Business Horizons · 1991 · 8.7K citations · Full text

Management, Organization Studies, Organizational Behavior +16