Stakeholder Behavior-based Segmentation

Stakeholder Behavior-Based Segmentation is a stakeholder segmentation method that classifies stakeholders according to their observable actions, interactions, and engagement patterns with an organization or project, distinguishing it from attribute-based or perception-based approaches by focusing on actual behavioral data rather than demographic, attitudinal, or positional characteristics.

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Authors

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  1. HJ
    Hyun Jee Oh

    Hong Kong Baptist University, Hong Kong SAR China

    1 publications · 12 citations

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    h-index

  2. YC
    Yuri Cha

    Jeju National University, South Korea

    1 publications · 12 citations

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  3. JK
    Jeong‐Nam Kim

    University of Oklahoma, United States

    1 publications · 12 citations

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  1. University of Oklahoma

    Norman, United States

    1 publications

    12 citations

  2. Sogang University

    Seoul, South Korea

    1 publications

    12 citations

  3. Jeju National University

    Jeju City, South Korea

    1 publications

    12 citations

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Venues

  1. Public Relations Review

    1 publications · 12 citations

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