Stakeholder Attribute-based Segmentation

Stakeholder Attribute-Based Segmentation is a stakeholder segmentation method that classifies stakeholders into distinct groups based on shared intrinsic characteristics or attributes, such as interests, power, legitimacy, or urgency, thereby differentiating it from behavior- or relationship-based segmentation approaches.

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Authors

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  1. HJ
    Hyun Jee Oh

    Hong Kong Baptist University, Hong Kong SAR China

    1 publications · 12 citations

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    h-index

  2. YC
    Yuri Cha

    Jeju National University, South Korea

    1 publications · 12 citations

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  3. JK
    Jeong‐Nam Kim

    University of Oklahoma, United States

    1 publications · 12 citations

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Institutions

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  1. University of Oklahoma

    Norman, United States

    1 publications

    12 citations

  2. Sogang University

    Seoul, South Korea

    1 publications

    12 citations

  3. Jeju National University

    Jeju City, South Korea

    1 publications

    12 citations

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  1. Public Relations Review

    1 publications · 12 citations

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