International Journal of Hospitality Management · 2022 · 13 citations · 32 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorCrisis ManagementBrand AssociationsBrand EquityBrand LoyaltyConsumer LoyaltyCustomer EngagementCustomer LoyaltyConsumer Refund EntitlementsRefund BehaviorRepurchase TimingReturn IntentionsService Brand TrustService Refunds
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