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BusinessEconomicsRetail ManagementOmnichannel RetailingPricing StrategyPricing TheoryConsumer TheoryOmnichannel ManagementOmnichannel Performance MeasurementOmnichannel Service OperationsRetail Consumer BehaviorRetail Pricing StrategyCoupon EffectsCoupon ReductionOmnichannel PricingOmnichannel Retail ModelOmnichannel Retail StrategyOmnichannel Service QualityOmnichannel Store Operations
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From Multi-Channel Retailing to Omni-Channel Retailing
Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman · Journal of Retailing · 2015 · 2.4K citations · Full text