Concepedia

Coupon Reduction

Coupon Reduction is a debt restructuring mechanism, within the broader category of debt exchange offers, that specifically involves the lowering of the periodic interest payments on outstanding debt securities as a means to alleviate issuer financial distress.

16

Publications

787

Citations

40

Authors

24

Institutions

Publications per year

2017–2026

5

Parents

Publications

16

Couponing Behaviors of the Market Maven: Profile of a Super Couponer

Linda L. Price, Lawrence Feick, Audrey Guskey-Federouch · ACR North American Advances · 1988 · 124 citations

, , +7

Category-specific coupon proneness: The impact of individual characteristics and category-specific variables

Srinivasan Swaminathan, Kapil Bawa · Journal of Retailing · 2005 · 103 citations

, , +11

Why Do Firms Issue Convertible Debt?

Randall S. Billingsley, David M. Smith · Financial Management · 1996 · 73 citations

, , +15

A framework for designing and implementing effective online coupons in tourism and hospitality

Journal Of Vacation Marketing · 2013 · 64 citations

, , +15

Coordinating Price Reductions and Coupon Events

Eric T. Anderson, Inseong Song · Journal of Marketing Research · 2004 · 58 citations

, , +15

1–5 of 16

Authors

40

  1. ZL
    Zonghuo Li

    Soochow University, China

    3 publications · 121 citations

    3

    h-index

  2. WY
    Wensheng Yang

    Nanjing University of Science and Technology, China

    3 publications · 121 citations

    3

    h-index

  3. XL
    Xiaohong Liu

    Shandong University, China

    2 publications · 63 citations

    2

    h-index

  4. SM
    Sheldon Masters

    Virginia Tech, United States

    1 publications · 11 citations

    1

    h-index

  5. LS
    Luping Sun

    Peking University, China

    1 publications · 40 citations

    1

    h-index

1–5 of 40

Institutions

24

  1. Soochow University

    Suzhou, China

    2 h-index

    2 publications

    73 citations

  2. Nanjing University of Science and Technology

    Nanjing, China

    2 h-index

    6 publications

    308 citations

  3. Peking University

    Beijing, China

    1 h-index

    3 publications

    120 citations

  4. Washington and Jefferson College

    Washington, United States

    1 h-index

    1 publications

    20 citations

  5. University of Connecticut

    Storrs, United States

    1 h-index

    3 publications

    162 citations

  6. Australian Regenerative Medicine Institute

    Clayton, Australia

    1 h-index

    1 publications

    26 citations

  7. The University of Texas at San Antonio

    San Antonio, United States

    1 h-index

    1 publications

    29 citations

  8. University of Port Harcourt

    Port Harcourt, Nigeria

    1 h-index

    2 publications

    24 citations

1–8 of 24

Venues

  1. Journal of Retailing

    2 publications · 143 citations

    2

    h-index

  2. Journal of Retailing and Consumer Services

    2 publications · 78 citations

    2

    h-index

  3. Journal of Marketing Research

    1 publications · 58 citations

    1

    h-index

  4. SSRN Electronic Journal

    Repository · 1 publications · 29 citations

    1

    h-index

  5. AWWA Water Science

    1 publications · 11 citations

    1

    h-index

1–5