Concepedia

Srinivasan Swaminathan

SS

12

Publications

674

Citations

11

H-Index

2004

Active since

Affiliations

Drexel University(Current)

California State University, Stanislaus

Srinivasan Swaminathan is an author at Drexel University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorEconomicsCustomer SatisfactionBehavioral Decision MakingConsumer ChoiceBehavioral Economics

Publications per year

2004–2023

12

Publications

12

Customer Relationship Management: Its Dimensions and Effect on Customer Outcomes

Frederick Hong‐kit Yim, Srinivasan Swaminathan · Journal of Personal Selling and Sales Management · 2004 · 205 citations · Full text

Customer Experience, Relationship Marketing, Customer Satisfaction +12

Customer Satisfaction and Loyalty in E-Markets: A PLS Path Modeling Approach

Srinivasan Swaminathan · The Journal of Marketing Theory and Practice · 2011 · 188 citations

Category-specific coupon proneness: The impact of individual characteristics and category-specific variables

Srinivasan Swaminathan, Kapil Bawa · Journal of Retailing · 2005 · 101 citations

Marketing, Economics, Behavioral Decision Making +15

The different faces of coupon elasticity

V. Kumar, Srinivasan Swaminathan · Journal of Retailing · 2005 · 37 citations

Nonlinear Elasticity, Engineering, Physics +6

Price communications in online and print coupons: An empirical investigation

Rajneesh Suri, Srinivasan Swaminathan, Kent B. Monroe · Journal of Interactive Marketing · 2004 · 31 citations

Rows per page

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