Understanding the impacts of user- and marketer- generated content on free digital content consumption

What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1

Susan M. Mudambi, David Schuff · MIS Quarterly · 2010 · 2.4K citations

Business, Marketing, Marketing Management +17

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin, Koen Pauwels · Journal of Marketing · 2009 · 2.4K citations · Full text

Business, Marketing, Marketing Management +13

The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement

Do-Hyung Park, Jumin Lee, Ingoo Han · International Journal of Electronic Commerce · 2007 · 2.1K citations

Business, Marketing, Marketing Management +12

The Role of Involvement in Attention and Comprehension Processes

Richard L. Celsi, Jerry C. Olson · Journal of Consumer Research · 1988 · 2.1K citations

Education, Psychology, Social Psychology +13

The impact of electronic word-of-mouth communication: A literature analysis and integrative model

Christy M.K. Cheung, Dimple R. Thadani · Decision Support Systems · 2012 · 1.6K citations

Social Sciences, Communication, Marketing +16