Dimple R. Thadani

The impact of electronic word-of-mouth communication: A literature analysis and integrative model

Christy M.K. Cheung, Dimple R. Thadani · Decision Support Systems · 2012 · 1.6K citations

Customer Satisfaction, Online Customer Behavior, Social Media +12

Customer engagement through omnichannel retailing: The effects of channel integration quality

Zach W. Y. Lee, Tommy K. H. Chan, Alain Yee‐Loong Chong et al. · Industrial Marketing Management · 2018 · 313 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +14

The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis

Christy M.K. Cheung, Dimple R. Thadani · Journal of the Association for Information Systems · 2010 · 174 citations · Full text

Electronic Word-of-mouth Communication, Online Customer Behavior, Social Media +13

Consumer Purchase Decision in Instagram Stores:The Role of Consumer Trust

Jasmine W.S., Christy M.K. Cheung, Dimple R. Thadani · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2017 · 102 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +20

An Investigation into the Problematic Use of Facebook

Zach W. Y. Lee, Christy M.K. Cheung, Dimple R. Thadani · 2012 · 88 citations

Social Psychology, Social Influence, Problematic Smartphone Use +19