Concepedia

User-generated Content Marketing

User-Generated Content Marketing is a strategic digital marketing practice within e-commerce that leverages authentic consumer-created content as a persuasive promotional tool to enhance brand credibility, engagement, and trust, distinguishing it from brand-generated marketing through its reliance on decentralized, voluntary contributions from end users.

31

Publications

1.7K

Citations

93

Authors

56

Institutions

Publications per year

2017–2026

23

Parents

Publications

31

Content marketing in e-commerce platforms in the internet celebrity economy

Ruibin Geng, Shichao Wang, Xi Chen et al. · Industrial Management & Data Systems · 2020 · 203 citations

, , +15

Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses

Johannes Müller, Fabian Christandl · Computers in Human Behavior · 2019 · 152 citations

, , +16

Marketing Using Web 2.0

Salvatore Parise, Patricia J. Guinan · 2008 · 130 citations

, , +14

Assessing product competitive advantages from the perspective of customers by mining user-generated content on social media

Yao Liu, Cuiqing Jiang, Huimin Zhao · Decision Support Systems · 2019 · 128 citations

, , +14

Frontiers: Supporting Content Marketing with Natural Language Generation

Martin Reisenbichler, Thomas Reutterer, David A. Schweidel et al. · Marketing Science · 2022 · 117 citations · Full text

, , +14

1–5 of 31

Authors

93

  1. UC
    Udi Chatow

    Hewlett-Packard (United States), United States

    2 publications · 154 citations

    2

    h-index

  2. PA
    Paulo Albuquerque

    Tilburg University, Netherlands

    2 publications · 154 citations

    2

    h-index

  3. AL
    Andrea Landherr

    University of Augsburg, Germany

    2 publications · 49 citations

    2

    h-index

  4. MS
    Michael Scholz

    University of Passau, Germany

    2 publications · 49 citations

    2

    h-index

  5. ZJ
    Zainab Jamal

    Hewlett-Packard (United States), United States

    2 publications · 154 citations

    2

    h-index

1–5 of 93

Institutions

56

  1. University of Ottawa

    Ottawa, Canada

    2 h-index

    6 publications

    162 citations

  2. Hewlett-Packard (United States)

    Palo Alto, United States

    2 h-index

    5 publications

    423 citations

  3. University of Birmingham

    Birmingham, United Kingdom

    1 h-index

    1 publications

    71 citations

  4. University of Rochester

    Rochester, United States

    1 h-index

    2 publications

    230 citations

  5. Healthy Start

    Pittsburgh, United States

    1 h-index

    1 publications

    52 citations

  6. INSEAD

    Fontainebleau, France

    1 h-index

    2 publications

    126 citations

  7. University of Johannesburg

    Johannesburg, South Africa

    1 h-index

    1 publications

    27 citations

  8. Nielsen (United States)

    New York, United States

    1 h-index

    1 publications

    39 citations

1–8 of 56

Venues

  1. Decision Support Systems

    3 publications · 217 citations

    3

    h-index

  2. Marketing Science

    3 publications · 295 citations

    3

    h-index

  3. Journal of Management Development

    JMD · 1 publications · 30 citations

    1

    h-index

  4. Annals of Operations Research

    1 publications · 38 citations

    1

    h-index

  5. Computers in Human Behavior

    1 publications · 152 citations

    1

    h-index

1–5