Concepedia

Ruibin Geng

RG

4

Publications

690

Citations

4

H-Index

2014

Active since

Affiliations

Zhejiang University(Current)

Xidian University

Ruibin Geng is an author at Zhejiang University specializing in management, interactive marketing, and influencer studies.

Top concepts

ManagementArtsBusinessMarketingJournalismAdvertisingEngineeringSocial MediaCommunicationConsumer Behavior

Publications per year

2014–2023

4

Publications

4

Prediction of financial distress: An empirical study of listed Chinese companies using data mining

Ruibin Geng, Indranil Bose, Xi Chen · European Journal of Operational Research · 2014 · 458 citations

Engineering, Financial Data, Data Mining +12

Content marketing in e-commerce platforms in the internet celebrity economy

Ruibin Geng, Shichao Wang, Xi Chen et al. · Industrial Management & Data Systems · 2020 · 196 citations

Digital Marketing, Consumer Research, Economic Value +17

Wear in or wear out: how consumers respond to repetitive influencer marketing

Ruibin Geng, Xi Chen, Shichao Wang · Internet Research · 2023 · 23 citations

Marketing Analytics, Digital Marketing, Consumer Study +25

Predicting microblog users’ lifetime activities – A user-based analysis

Xi Chen, Ruibin Geng, Shun Cai · Electronic Commerce Research and Applications · 2014 · 13 citations

Computational Social Science, Social Media, Engineering +11

Rows per page

1–4 of 4