18
Publications
1.3K
Citations
15
H-Index
2004
Active since
Shun Cai is an author at Xiamen University specializing in management, marketing, and business.
Top concepts
ManagementBusinessMarketingConsumer ResearchInteractive MarketingCustomer SatisfactionConsumer BehaviorDesignUser ExperienceEngineering
Publications per year
2004–2021
18
18
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1–5 of 18