Andrea Landherr

Valuation of online social networks taking into account users’ interconnectedness

Martin Gneiser, Julia Heidemann, Mathias Klier et al. · Information Systems and e-Business Management · 2010 · 40 citations

Social Media, Network Science, Social Networks +9

Dynamic effects of user- and marketer-generated content on consumer purchase behavior: Modeling the hierarchical structure of social media websites

Michael Scholz, Joachim Schnurbus, Harry Haupt et al. · Decision Support Systems · 2018 · 33 citations

Hierarchical Structure, Consumer Purchase Behavior, Online Customer Behavior +13

CR2M—an approach for capacity control considering long-term effects on the value of a customer for the company

Hans Ulrich Buhl, Robert Klein, Johannes Kolb et al. · Journal of Management Control · 2011 · 20 citations

Capacity Control, Customer Satisfaction, Demand Management +11

The optimal level of CRM IT investments

Julia Heidemann, Mathias Klier, Andrea Landherr et al. · Electronic Markets · 2012 · 16 citations

Optimal Level, Business Intelligence, Information Technology Management +6

Awareness, Interest, and Purchase: The Effects of User- and Marketer-Generated Content on Purchase Decision Processes

Michael Scholz, Verena Dorner, Andrea Landherr et al. · ERef Bayreuth (University of Bayreuth) · 2013 · 15 citations

Marketing Analytics, Customer Satisfaction, Marketer-generated Content +21