Concepedia

Martin Reisenbichler

MR

Statistics

Publications

3

Citations

254

H-Index

3

Active since

2018

Affiliations

Emory University(Current)

Vienna University of Economics and Business

Martin Reisenbichler is an author at Emory University specializing in interactive marketing, computational linguistics, and content analysis.

Top concepts

LanguageMarketingManagementText MiningContent AnalysisContent MarketingDigital MarketingInteractive MarketingComputational LinguisticsNatural Language Processing

Publications per year

2018–2023

3

Publications

3

Topic modeling in marketing: recent advances and research opportunities

Martin Reisenbichler, Thomas Reutterer · Journal of Business Economics · 2018 · 127 citations · Full text

Frontiers: Supporting Content Marketing with Natural Language Generation

Martin Reisenbichler, Thomas Reutterer, David A. Schweidel et al. · Marketing Science · 2022 · 112 citations

Natural Language Processing, Content Marketing, Digital Marketing +8

Automated Alignment: Guiding Visual Generative AI for Brand Building and Customer Engagement

Mark Heitmann, Martin Reisenbichler, David A. Schweidel · SSRN Electronic Journal · 2023 · 15 citations · Full text

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