Concepedia
Advances in economics, business and management research/Advances in Economics, Business and Management Research · 2020 · 12 citations · 5 references
Open access
5
The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty
紀信光, Hsin‐Kuang Chi · Journal of international management studies · 2009 · 312 citations
Brand Equity, Management, Business +9
Factors Influencing Perceived Quality and Repurchase Intention Towards Green Products
Shahira Ariffin, Jamaliah Mohd. Yusof, Lennora Putit et al. · Procedia Economics and Finance · 2016 · 175 citations · Full text
The Effect of Korean Beauty Product Characteristics on Brand Loyalty and Customer Repurchase Intention in Indonesia
Anita Shalehah, Ivana Lidia Oktavia Trisno, Massoud Moslehpour et al. · 2019 · 34 citations
Customer Satisfaction, Brand Equity, Management +12
Effects of Brand Love and Brand Equity on Repurchase Intentions of Young Consumers
María Cristina Otero Gómez, Wilson Giraldo Pérez · International Review of Management and Marketing · 2018 · 25 citations · Full text
Marketing, Customer Satisfaction, Advertising +14
Brand Equity as a Predictor of Repurchase Intention of Male Branded Cosmetic Products in South Africa
Pravenshi Pather · Business & Social Sciences Journal (BSSJ) · 2017 · 17 citations · Full text
Customer Satisfaction, Advertising, Brand Equity +10