Concepedia
Statistics
Publications
18
Citations
1.4K
H-Index
16
Active since
2007
Affiliations
Nanhua University(Current)
Thuongmai University
University of Economics Ho Chi Minh City
Excelia Business School
EM Normandie Business School
Hsin‐Kuang Chi is an author at Nanhua University specializing in business, management, and organizational behavior.
Top concepts
BusinessManagementOrganizational BehaviorHuman ResourcesMarketingLeadershipConsumer ResearchEducationBrand EquityBrand Awareness
Publications per year
2007–2023
The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty
紀信光, Hsin‐Kuang Chi · Journal of international management studies · 2009 · 312 citations
Brand Equity, Management, Business +9
Elements of destination brand equity and destination familiarity regarding travel intention
Hsin‐Kuang Chi, Kuo-Chung Huang, Huan Minh Nguyen · Journal of Retailing and Consumer Services · 2019 · 216 citations
Customer Satisfaction, Destination Familiarity, Destination Marketing +11
How does hotel employees’ satisfaction with the organization’s COVID-19 responses affect job insecurity and job performance?
Tan Vo‐Thanh, Thinh–Van Vu, Nguyen Phong Nguyen et al. · Journal of Sustainable Tourism · 2020 · 155 citations
COVID-19, frontline hotel employees’ perceived job insecurity and emotional exhaustion: Does trade union support matter?
Tan Vo‐Thanh, Thinh–Van Vu, Nguyen Phong Nguyen et al. · Journal of Sustainable Tourism · 2021 · 103 citations
The Influences of Perceived Value on Consumer Purchase Intention: The Moderating Effect of Advertising Endorser
紀信光, Hsin‐Kuang Chi · Journal of international management studies · 2011 · 102 citations
Advertising, Advertising Endorser, Behavioral Decision Making +11
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