Concepedia

Shahira Ariffin

SA

4

Publications

228

Citations

4

H-Index

2016

Active since

Affiliations

Universiti Teknologi MARA(Current)

Shahira Ariffin is an author at Universiti Teknologi MARA specializing in management, marketing, and consumer research.

Top concepts

Publications per year

2016–2021

4

Publications

4

Factors Influencing Perceived Quality and Repurchase Intention Towards Green Products

Shahira Ariffin, Jamaliah Mohd. Yusof, Lennora Putit et al. · Procedia Economics and Finance · 2016 · 175 citations · Full text

The Influence of Self-Congruity, Functional Image, and Emotional Attachment on Loyalty

Jamaliah Mohd. Yusof, Shahira Ariffin · Procedia Economics and Finance · 2016 · 31 citations · Full text

The Effects of Celebrity Endorsement towards Purchase Intention among Students in One Public University in Malaysia

Zarith Delaila Abd Aziz, Muhamad Khalil Omar, Shahira Ariffin · International Journal of Academic Research in Business and Social Sciences · 2019 · 12 citations · Full text

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Continuous Intention to Use Technology of Online Food Delivery Services Among Young Adults

Shahira Ariffin, Hasman Abdul Manan, Norsiah Ahmad et al. · ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL · 2021 · 10 citations · Full text

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