Concepedia

Lennora Putit

LP

Statistics

Publications

11

Citations

452

H-Index

10

Active since

2007

Affiliations

Universiti Teknologi MARA(Current)

Lennora Putit is an author at Universiti Teknologi MARA specializing in management, marketing, and business.

ORCID

Top concepts

Publications per year

2007–2024

11

Publications

11

Factors Influencing Perceived Quality and Repurchase Intention Towards Green Products

Shahira Ariffin, Jamaliah Mohd. Yusof, Lennora Putit et al. · Procedia Economics and Finance · 2016 · 175 citations · Full text

Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers

Ahmed H. Alsharif, Nor Zafir Md Salleh, Alharthi Rami Hashem E et al. · Sustainability · 2023 · 53 citations · Full text

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Breaking through the Clutter in Media Environment: How Do Celebrities Help?

Mazzini Muda, Rosidah Musa, Lennora Putit · Procedia - Social and Behavioral Sciences · 2012 · 43 citations · Full text

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Conceptualizing the Influences of Knowledge and Religiosity on Islamic Credit Card Compliance

Zaimy Johana Johan, Lennora Putit · Procedia Economics and Finance · 2016 · 41 citations · Full text

Celebrity Endorsement in Advertising: A double-edged Sword

Mazzini Muda, Rosidah Musa, Lennora Putit · Journal of ASIAN Behavioural Studies · 2017 · 34 citations · Full text

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