Alharthi Rami Hashem E

Neuromarketing research in the last five years: a bibliometric analysis

Ahmed H. Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun et al. · Cogent Business & Management · 2021 · 122 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Study +20

Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes

Ahmed H. Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun et al. · Sustainability · 2021 · 101 citations · Full text

Neuropsychology, Brain Function, Developmental Cognitive Neuroscience +24

A global research trends of neuromarketing: 2015-2020

Ahmed H. Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun et al. · Revista de Comunicación · 2022 · 61 citations · Full text

Consumer Study, Consumer Research, Bibliometrics +20

Role of Augmented Reality in Changing Consumer Behavior and Decision Making: Case of Pakistan

Syed Hasnain Alam, Rizwan Raheem Ahmed, Kamran Soomro et al. · Sustainability · 2021 · 60 citations · Full text

Customer Satisfaction, Engineering, Behavioral Decision Making +24

Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers

Ahmed H. Alsharif, Nor Zafir Md Salleh, Alharthi Rami Hashem E et al. · Sustainability · 2023 · 53 citations · Full text

Malaysian Universities, Advertising, Management +12