Concepedia

Mazzini Muda

MM

12

Publications

810

Citations

11

H-Index

2012

Active since

Affiliations

Universiti Teknologi MARA(Current)

Mazzini Muda is an author at Universiti Teknologi MARA specializing in management, marketing, and interactive marketing.

Top concepts

ManagementMarketingConsumer ResearchInteractive MarketingBusinessSocial MediaArtsCommunicationConsumer BehaviorDigital Marketing

Publications per year

2012–2021

12

Publications

12

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

Mazzini Muda, Muhammad Iskandar Hamzah · Journal of Research in Interactive Marketing · 2021 · 199 citations

Digital Marketing, Consumer Research, Communication +27

The Impact of User – Generated Content (UGC) on Product Reviews towards Online Purchasing – A Conceptual Framework

Azlin Zanariah Bahtar, Mazzini Muda · Procedia Economics and Finance · 2016 · 164 citations · Full text

Digital Marketing, Online Communication, Consumer Research +26

Online Purchase Behavior of Generation Y in Malaysia

Mazzini Muda, Rohani Mohd, Salwana Hassan · Procedia Economics and Finance · 2016 · 110 citations · Full text

Customer Satisfaction, Consumer Research, Social Influence +19

Celebrity Entrepreneur Endorsement and Advertising Effectiveness

Mazzini Muda, Rosidah Musa, Rozita Naina Mohamed et al. · Procedia - Social and Behavioral Sciences · 2014 · 97 citations · Full text

A Study of Malaysian Customers Purchase Motivation of Halal Cosmetics Retail Products: Examining Theory of Consumption Value and Customer Satisfaction

Bee Li Yeo, Rozita Hj. Naina Mohamed, Mazzini Muda · Procedia Economics and Finance · 2016 · 82 citations · Full text

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