Concepedia

Rozita Naina Mohamed

RN

5

Publications

187

Citations

5

H-Index

2011

Active since

Affiliations

Universiti Teknologi MARA(Current)

Rozita Naina Mohamed is an author at Universiti Teknologi MARA specializing in management, business, and corporate finance.

Top concepts

BusinessManagementHealthFinanceBrandingMarketingBrand EquityBrand StrategyFinancial RiskFood Marketing

Publications per year

2011–2016

5

Publications

5

Celebrity Entrepreneur Endorsement and Advertising Effectiveness

Mazzini Muda, Rosidah Musa, Rozita Naina Mohamed et al. · Procedia - Social and Behavioral Sciences · 2014 · 97 citations · Full text

The impact of financial ratios on the financial performance of a chemical company

Halimahton Borhan, Rozita Naina Mohamed, Nurnafisah Azmi · World Journal of Entrepreneurship Management and Sustainable Development · 2014 · 42 citations

Firm Performance, Profitability Ratios, Cost Of Capital +17

The impact of religious sensitivity on brand trust, equity and values of fast food industry in Malaysia

Rozita Naina Mohamed, Norzaidi Mohd Daud · Business Strategy Series · 2011 · 25 citations

Marketing, Food Marketing, Consumer Culture +15

Cultural Uncertainty on Brand Trust of Fast Food Industry in Malaysia

Rozita Naina Mohamed, Norzaidi Mohd Daud · Procedia - Social and Behavioral Sciences · 2012 · 13 citations · Full text

Conceptualization of Immersive Brand Experience (IBX) Measurement Scale of Emotion

Rafidah Othman, Rosidah Musa, Mazzini Muda et al. · Procedia Economics and Finance · 2016 · 10 citations · Full text

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