Concepedia

Rosidah Musa

RM

20

Publications

839

Citations

15

H-Index

2005

Active since

Affiliations

Universiti Teknologi MARA(Current)

Rosidah Musa is an author at Universiti Teknologi MARA specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionBrand StrategyConsumer BehaviorInteractive MarketingBrand AwarenessTrust

Publications per year

2005–2021

20

Publications

20

Bridging Islamic Financial Literacy and Halal Literacy: The Way Forward in Halal Ecosystem

Purnomo M Antara, Rosidah Musa, Faridah Hassan · Procedia Economics and Finance · 2016 · 170 citations · Full text

The Impact of Social Media Content Marketing (SMCM) towards Brand Health

Nur Syakirah Ahmad, Rosidah Musa, Mior Harris Mior Harun · Procedia Economics and Finance · 2016 · 149 citations · Full text

Customer Satisfaction, Social Medium Monitoring, Digital Marketing +21

Celebrity Entrepreneur Endorsement and Advertising Effectiveness

Mazzini Muda, Rosidah Musa, Rozita Naina Mohamed et al. · Procedia - Social and Behavioral Sciences · 2014 · 97 citations · Full text

The Effect of Trust and Information Sharing on Relationship Commitment in Supply Chain Management

Zainah Abdullah, Rosidah Musa · Procedia - Social and Behavioral Sciences · 2014 · 55 citations · Full text

Customer Satisfaction, Information Sharing, Organizational Behavior +17

The Effects of Green Image of Retailers on Shopping Value and Store Loyalty

Jamaliah Mohd. Yusof, Rosidah Musa, Sofiah Abd Rahman · Procedia - Social and Behavioral Sciences · 2012 · 46 citations · Full text

Customer Satisfaction, Shopping Value, Green Marketing +12

Rows per page

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