Procedia - Social and Behavioral Sciences · 2014 · 56 citations · 13 references
ManagementSupply Chain ManagementInterpersonal RelationshipsKnowledge SharingSupply Chain StrategyRelationship CommitmentRelationship ManagementInformation Sharing CommitmentLinear RegressionSupply Chain Relationship ManagementTrust Between Partners
This paper examines the impact of trust and information sharing on relationship commitment. Our model is tested using linear regression analysis to analyze the data collected from a survey sample of 232 wholesalers, distributors and retailers in Klang Valley, Malaysia. Regression analysis results demonstrate that trust and information sharing significantly influenced the level of relationship commitment of the wholesalers, distributors and retailers with their key trading partners. It is proposed that improving trust and information sharing between trading partners lead to improved relationship commitment in supply chain management.
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The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations
Research methods for business: A skill building approach
Long Range Planning · 1993 · 17.1K citations
Management, Organizational Behavior, Research Management +10
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 10.6K citations