1
Publications
17
Citations
1
H-Index
2017
Active since
Pravenshi Pather is an author specializing in management, brand equity, and consumer behavior.
Top concepts
BusinessMarketingManagementAdvertisingBrand EquityBrand AwarenessBrand DevelopmentConsumer BehaviorConsumer ResearchCustomer Satisfaction
Publications per year
2017–2017
1
1
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