Concepedia
Statistics
Publications
1
Citations
25
H-Index
Active since
2018
María Cristina Otero Gómez is an author specializing in strategic marketing, customer brand perception, and brand relationship management.
Publications per year
2018–2018
Effects of Brand Love and Brand Equity on Repurchase Intentions of Young Consumers
María Cristina Otero Gómez, Wilson Giraldo Pérez · International Review of Management and Marketing · 2018 · 25 citations · Full text
Business, Marketing, Marketing Management +10
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