1
Publications
25
Citations
1
H-Index
2018
Active since
Wilson Giraldo Pérez is an author specializing in brand development, advertising, and brand equity.
Top concepts
BusinessMarketingManagementAdvertisingBrand EquityBrand LoyaltyBrand AwarenessBrand DevelopmentConsumer BehaviorConsumer Research
Publications per year
2018–2018
1
1
Rows per page
1–1 of 1