Concepedia

SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance

Mohammad Falahat, T. Ramayah, Pedro Soto‐Acosta, Yan-Yin Lee

Technological Forecasting and Social Change · 2020 · 329 citations · 50 references

Concepts

MarketingInternational ManagementInternational Business StrategyInternational BusinessInternational MarketingManagementBusinessMarketing Communication CapabilitiesBusiness StrategyProduct InnovationStrategic ManagementSmes InternationalizationInternationalizationInnovationGlobal StrategyGlobalizationInternational Firms

References

50

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 63.9K citations

Customer Satisfaction, Quality Of Life, Statistical Tests +20

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations

Customer Satisfaction, Quality Of Life, Measurement Theory +18

Firm Resources and Sustained Competitive Advantage

Jay B. Barney · Journal of Management · 1991 · 43.6K citations

Productivity, Resource-based View, Firm Performance +12

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Jörg Henseler, Christian M. Ringle, Marko Sarstedt · Journal of the Academy of Marketing Science · 2014 · 30.5K citations · Full text

Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

Xinshu Zhao, John Lynch, Qimei Chen · Journal of Consumer Research · 2010 · 11.2K citations · Full text