Yan-Yin Lee

SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance

Mohammad Falahat, T. Ramayah, Pedro Soto‐Acosta et al. · Technological Forecasting and Social Change · 2020 · 329 citations

Marketing, International Management, International Business Strategy +14

Impact of Digitalization on the Speed of Internationalization

Yan-Yin Lee, Mohammad Falahat, Sia Bik Kai · International Business Research · 2019 · 81 citations · Full text

International Management, Digital Business, Digitalization +15

Entrepreneurial, market, learning and networking orientations as determinants of business capability and international performance: the contingent role of government support

Mohammad Falahat, Yan-Yin Lee, Pedro Soto‐Acosta et al. · International Entrepreneurship and Management Journal · 2021 · 50 citations

International Management, Entrepreneurial Phenomenon, Government Support +10

A MODEL FOR CONSUMER TRUST IN E-COMMERCE

Mohammad Falahat, Yan-Yin Lee, Yi-Cheng Foo et al. · Asian Academy of Management Journal · 2019 · 43 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +19

Are born global firms really a “new breed” of exporters? Empirical evidence from an emerging market

Øystein Moen, Mohammad Falahat, Yan-Yin Lee · Journal of International Entrepreneurship · 2022 · 21 citations · Full text

International Economics, International Marketing, Trade +23