1
Publications
43
Citations
1
H-Index
2019
Active since
Affiliations
Universiti Tunku Abdul Rahman(Current)
Yi-Cheng Foo is an author at Universiti Tunku Abdul Rahman specializing in interactive marketing, consumer behavior, and customer satisfaction.
Top concepts
TrustBusinessMarketingManagementMedia MarketingBrand ManagementConsumer BehaviorConsumer ResearchDigital MarketingConsumer Uncertainty
Publications per year
2019–2019
1
1
A MODEL FOR CONSUMER TRUST IN E-COMMERCE
Mohammad Falahat, Yan-Yin Lee, Yi-Cheng Foo et al. · Asian Academy of Management Journal · 2019 · 43 citations · Full text
Customer Satisfaction, Consumer Uncertainty, Digital Marketing +19
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