Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation

Evolving to a New Dominant Logic for Marketing

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Business, Marketing, Marketing Management +7

The sharing economy: Why people participate in collaborative consumption

Juho Hamari, Mimmi Sjöklint, Antti Ukkonen · Journal of the Association for Information Science and Technology · 2015 · 3.3K citations

Social Sciences, Social Psychology, Sociology +17

You are what you can access: Sharing and collaborative consumption online

Russell W. Belk · Journal of Business Research · 2013 · 2.9K citations

Social Sciences, Communication, Audience Studies +11

Critical service logic: making sense of value creation and co-creation

Christian Grönroos, Päivi Voima · Journal of the Academy of Marketing Science · 2012 · 2.5K citations

Business, Philosophy, Strategic Management +13

The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry

Georgios Zervas, Davide Proserpio, John W. Byers · Journal of Marketing Research · 2017 · 2.1K citations

Social Sciences, Business Economics, Economics +15