Juliana Fernandes - Concepedia

Author

Juliana Fernandes

University of Florida ORCID

Also Known As

Fernandes, Juliana, Juliana Fernandes, Juliana Gomes Fernandes, Special Issue Guest Editors

Publications

855

Citations

H-Index

Concepts

All Affiliations

University of Florida Florida International University University of Miami

About

Juliana Fernandes is an author at University of Florida specializing in communication, marketing, and arts.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	9	9	376
2	Business	3	3	327
3	Education	1	1	89
4	Engineering	1	1	13
5	Law	1	1	13

Juliana Fernandes

Publications

816

Citations

H-Index

Page 1

	Year	Citations
The Writing on the Wall: A Content Analysis of College Students' Facebook Groups for the 2008 Presidential Election Juliana Fernandes, Magda Giurcanu, Kevin W. Bowers, Mass Communication & Society Political ProcessPublic OpinionContent CreationPolitical BehaviorCommunication	2010	126
Is Your Product Really Green? A Content Analysis to Reassess Green Advertising Sigal Segev, Juliana Fernandes, Hong Cheng Journal of Advertising GreenwashingGreen MarketingTargeted AdvertisingConsumer ResearchGreen Innovation	2015	120
Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation Beatriz Casais, Juliana Fernandes, Mariana Sarmento Journal of Hospitality and Tourism Management Relationship MarketingCustomer SatisfactionTourism ManagementDestination MarketingTourism Marketing	2019	116
The Effects of Gain Versus Loss Message Framing and Point of Reference on Consumer Responses to Green Advertising Sigal Segev, Juliana Fernandes, Weirui Wang Journal of Current Issues & Research in Advertising Customer SatisfactionGreen MarketingConsumer ResearchCommunicationGain Frames	2015	91
When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing Juliana Fernandes, Sigal Segev, Joy Leopold International Journal of Advertising Deceptive Green ClaimsGreenwashingGreen MarketingConsumer ResearchSocial Marketing	2020	89
The effects of ad–context congruency on responses to advertising in blogs Sigal Segev, Weirui Wang, Juliana Fernandes International Journal of Advertising Digital MarketingTargeted AdvertisingConsumer ResearchSocial InfluenceCommunication	2014	67
Effects of Political Advertising in the 2008 Presidential Campaign Lynda Lee Kaid, Juliana Fernandes, David Lynn Painter American Behavioral Scientist Social MarketingPolitical BehaviorCommunicationUnited StatesJournalism	2011	52
Effects of Negative Political Advertising and Message Repetition on Candidate Evaluation Juliana Fernandes Mass Communication & Society Negative Political AdvertisingTargeted AdvertisingCandidate EvaluationSocial MarketingNegative Political Ads	2013	32
The Anatomy of Viral Advertising: A Content Analysis of Viral Advertising from the Elaboration Likelihood Model Perspective Sigal Segev, Juliana Fernandes Journal of Promotion Management Targeted AdvertisingViral Video AdsConsumer ResearchViral AdsCommunication	2022	28
Super PACs and Strong Relationships: The Impact of Digital Interaction on the Political Organization–Public Relationship Kaye D. Sweetser, Kristin English, Juliana Fernandes Journal of Public Relations Research Digital SocietyPolitical PolarizationPolitical BehaviorSuper PacsPublic Relations	2015	23

Page 1