Juliana Fernandes

The Writing on the Wall: A Content Analysis of College Students' Facebook Groups for the 2008 Presidential Election

Juliana Fernandes, Magda Giurcanu, Kevin W. Bowers et al. · Mass Communication & Society · 2010 · 126 citations

Political Process, Public Opinion, Content Creation +19

Is Your Product Really Green? A Content Analysis to Reassess Green Advertising

Sigal Segev, Juliana Fernandes, Hong Cheng · Journal of Advertising · 2015 · 120 citations

Greenwashing, Green Marketing, Targeted Advertising +18

Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation

Beatriz Casais, Juliana Fernandes, Mariana Sarmento · Journal of Hospitality and Tourism Management · 2019 · 116 citations

Relationship Marketing, Customer Satisfaction, Tourism Management +10

The Effects of Gain Versus Loss Message Framing and Point of Reference on Consumer Responses to Green Advertising

Sigal Segev, Juliana Fernandes, Weirui Wang · Journal of Current Issues & Research in Advertising · 2015 · 91 citations

Customer Satisfaction, Green Marketing, Consumer Research +19

When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing

Juliana Fernandes, Sigal Segev, Joy Leopold · International Journal of Advertising · 2020 · 89 citations

Deceptive Green Claims, Greenwashing, Green Marketing +20