Weirui Wang

The Effects of Gain Versus Loss Message Framing and Point of Reference on Consumer Responses to Green Advertising

Sigal Segev, Juliana Fernandes, Weirui Wang · Journal of Current Issues & Research in Advertising · 2015 · 99 citations

Business, Marketing, Marketing Management +16

When a story contradicts: correcting health misinformation on social media through different message formats and mechanisms

Yan Huang, Weirui Wang · Information Communication & Society · 2020 · 96 citations

Social Sciences, Communication, Social Psychology +17

Green Financial Reform and Corporate ESG Performance in China: Empirical Evidence from the Green Financial Reform and Innovation Pilot Zone

Ling Hu, Xin He, Ziming Liu et al. · International Journal of Environmental Research and Public Health · 2022 · 75 citations · Full text

Management, Corporate Governance, Environmental Management +17

The effects of ad–context congruency on responses to advertising in blogs

Sigal Segev, Weirui Wang, Juliana Fernandes · International Journal of Advertising · 2014 · 72 citations

Business, Communication, Marketing +17

Coping with a New Health Culture: Acculturation and Online Health Information Seeking Among Chinese Immigrants in the United States

Weirui Wang, Nan Sook Yu · Journal of Immigrant and Minority Health · 2014 · 44 citations

Public Health, Health Behavior, Health Communication +14