Concepedia
Statistics
Publications
18
Citations
938
H-Index
16
Active since
2012
Affiliations
Florida International University(Current)
University of Miami
University of Haifa
University of Florida
Ono Academic College
Sigal Segev is an author at Florida International University specializing in business, marketing, and consumer behavior.
Publications per year
2012–2024
Is Your Product Really Green? A Content Analysis to Reassess Green Advertising
Sigal Segev, Juliana Fernandes, Hong Cheng · Journal of Advertising · 2015 · 126 citations
Business, Marketing, Marketing Management +12
A closer look into the materialism construct: the antecedents and consequences of materialism and its three facets
Sigal Segev, Aviv Shoham, Yossi Gavish · Journal of Consumer Marketing · 2015 · 113 citations
Business, Psychology, Social Psychology +16
The Effects of Gain Versus Loss Message Framing and Point of Reference on Consumer Responses to Green Advertising
Sigal Segev, Juliana Fernandes, Weirui Wang · Journal of Current Issues & Research in Advertising · 2015 · 99 citations
Business, Marketing, Marketing Management +16
Comparing two mechanisms for green consumption: cognitive-affect behavior vs theory of reasoned action
Yu Liu, Sigal Segev, María Elena Villar · Journal of Consumer Marketing · 2017 · 92 citations
Business, Marketing, Social Psychology +14
When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing
Juliana Fernandes, Sigal Segev, Joy Leopold · International Journal of Advertising · 2020 · 92 citations
Business, Communication, Marketing +14
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