Concepedia
Statistics
Publications
12
Citations
492
H-Index
Active since
2013
Affiliations
Florida International University(Current)
University of Miami
College of Charleston
Yu Liu is an author at Florida International University specializing in marketing, business, and marketing management.
Publications per year
2013–2024
Young Chinese Consumers’ Snob and Bandwagon Luxury Consumption Preferences
Wan‐Hsiu Sunny Tsai, Qinghua Yang, Yu Liu · Journal of International Consumer Marketing · 2013 · 93 citations
Business, Marketing, Marketing Management +17
Comparing two mechanisms for green consumption: cognitive-affect behavior vs theory of reasoned action
Yu Liu, Sigal Segev, María Elena Villar · Journal of Consumer Marketing · 2017 · 92 citations
Business, Marketing, Social Psychology +14
Are people willing to share their political opinions on Facebook? Exploring roles of self-presentational concern in spiral of silence
Yu Liu, Jian Raymond Rui, Xi Cui · Computers in Human Behavior · 2017 · 66 citations
Social Sciences, Communication, Political Communication +10
How does online news curate linked sources? A content analysis of three online news media
Xi Cui, Yu Liu · Journalism · 2016 · 52 citations
Social Sciences, Communication, Mass Communication +13
Discussing mental illness in Chinese social media: the impact of influential sources on stigmatization and support among their followers
Weirui Wang, Yu Liu · Health Communication · 2015 · 38 citations
Social Sciences, Communication, Sociology +16
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