Concepedia

Beatriz Casais

BC

28

Publications

1.2K

Citations

16

H-Index

2010

Active since

Affiliations

University of Minho(Current)

Universidade do Porto

Polytechnic Institute of Cávado and Ave

Instituto Português de Administração de Marketing

Universidade Europeia

Beatriz Casais is an author at University of Minho specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchAdvertisingTourismCommunicationSocial MarketingCultureDestination Marketing

Publications per year

2010–2025

28

Publications

28

Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship

Ana Rita Conde, Beatriz Casais · Journal of Business Research · 2023 · 223 citations · Full text

Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation

Beatriz Casais, Juliana Fernandes, Mariana Sarmento · Journal of Hospitality and Tourism Management · 2019 · 116 citations

Relationship Marketing, Customer Satisfaction, Tourism Management +10

The importance of user-generated photos in restaurant selection

Bruno Oliveira, Beatriz Casais · Journal of Hospitality and Tourism Technology · 2018 · 107 citations

Digital Marketing, Consumer Research, Communication +21

Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto

Beatriz Casais, Patrícia Monteiro · Place Branding and Public Diplomacy · 2019 · 80 citations

Marketing, Brand Perception, Culture +7

Local development through rural entrepreneurship, from the Triple Helix perspective

Elisabete Sá, Beatriz Casais, Joaquim Silva · International Journal of Entrepreneurial Behaviour & Research · 2018 · 71 citations

Rural Development, Startup Ecosystem, Economic Development +20

Rows per page

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