Beatriz Casais - Concepedia

Author

Beatriz Casais

University of Minho ORCID

Also Known As

Beatriz Casais, Casais, Beatriz, Casais, Beatriz da Graça Luz

105

Publications

1.5K

Citations

H-Index

113

Concepts

All Affiliations

University of Minho Universidade do Porto Polytechnic Institute of Cávado and Ave Instituto Português de Administração de Marketing Universidade Europeia

About

Beatriz Casais is an author at University of Minho specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	10	10	517
2	Arts	4	4	69
3	Education	2	2	94
4	Engineering	2	2	25
5	Language Studies	1	1	33

Beatriz Casais

Publications

1.2K

Citations

H-Index

Page 1

	Year	Citations
Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship Ana Rita Conde, Beatriz Casais Journal of Business Research	2023	223
Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation Beatriz Casais, Juliana Fernandes, Mariana Sarmento Journal of Hospitality and Tourism Management Relationship MarketingCustomer SatisfactionTourism ManagementDestination MarketingTourism Marketing	2019	116
The importance of user-generated photos in restaurant selection Bruno Oliveira, Beatriz Casais Journal of Hospitality and Tourism Technology Digital MarketingConsumer ResearchCommunicationRestaurant SelectionOnline Customer Behavior	2018	107
Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto Beatriz Casais, Patrícia Monteiro Place Branding and Public Diplomacy MarketingBrand PerceptionCultureManagementConsumer Research	2019	80
Local development through rural entrepreneurship, from the Triple Helix perspective Elisabete Sá, Beatriz Casais, Joaquim Silva International Journal of Entrepreneurial Behaviour & Research Rural DevelopmentStartup EcosystemEconomic DevelopmentRural ManagementLocal Economic Development	2018	71
Smart and sustainable hotels: Tourism Agenda 2030 perspective article Beatriz Casais, Luís Ferreira Tourism Review Customer SatisfactionTourism ManagementTourism PerformanceTourism SupplyEducation	2023	60
Consumer reactions towards femvertising: a netnographic study Ana Marina Lima, Beatriz Casais Corporate Communications An International Journal Coded Online CommentsAdvertisingConsumer StudyGender StudiesInteractive Marketing	2021	57
The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities Beatriz Casais, Joana Faria Journal of Macromarketing Socially Responsible ProductBehavioral Decision MakingConsumer StudyConsumer ResearchEthical Priorities	2021	54
The prevalence of emotional and rational tone in social advertising appeals Beatriz Casais, Aline Costa Pereira RAUSP Management Journal MarketingTargeted AdvertisingInteractive MarketingEmotional MarketingRational Tone	2021	49
Emotional branding of a city for inciting resident and visitor place attachment Beatriz Casais, Túlia Poço Place Branding and Public Diplomacy CultureUrban DesignVisitor Place AttachmentUrban LifeCommunity Engagement	2021	34

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