Publication | Open Access

Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective

Customer SatisfactionExpectation Disconfirmation PerspectiveBehavioral Decision MakingConsumer StudyConsumer ResearchOnline Customer BehaviorBuying BehaviorSocial SciencesPsychologyHedonic Consumption BehaviorCompulsive ShoppingManagementConsumer BehaviorBehavioral SciencesMotivationMarketingBehavioral EconomicsInteractive MarketingOnline ShoppingConsumer Attitude