Information & Management · 2019 · 187 citations · 160 references
BusinessMarketingMarketing ManagementConsumer BehaviorDigital MarketingE-commerce RetailingConsumer Decision-makingConsumer SatisfactionConsumer TheoryOnline Consumer BehaviorRetail Consumer BehaviorShopping PracticesBehavioral Consumer TheoryDisconfirmation TheoryExpectation-disconfirmation ParadigmExpectation-disconfirmation TheoryHedonic MotivationHedonic NeedsHedonic Utility
160
PLS-SEM: Indeed a Silver Bullet
Joe F. Hair, Christian M. Ringle, Marko Sarstedt · The Journal of Marketing Theory and Practice · 2011 · 20.9K citations