Hedonic Utility is a type of utility function that quantifies the pleasure or satisfaction derived from consumption experiences, distinguished by its focus on the intrinsic emotional and sensory enjoyment rather than on instrumental or material outcomes.
246
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34.8K
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588
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329
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Publications per year
2017–2026
67
Parents
Publications
246
Consumer Choice between Hedonic and Utilitarian Goods
Ravi Dhar, Klaus Wertenbroch · Journal of Marketing Research · 2000 · 2.2K citations
Measuring the hedonic and utilitarian sources of consumer attitudes
Rajeev Batra, Olli T. Ahtola · Marketing Letters · 1991 · 2.2K citations · Full text
The Red and the Black: Mental Accounting of Savings and Debt
Dražen Prelec, George Loewenstein · Marketing Science · 1998 · 1.4K citations
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588
- GG
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1–5 of 588
Institutions
329
Yale University
New Haven, United States
5 h-index
10 publications
2.8K citations
Pennsylvania State University
State College, United States
4 h-index
4 publications
126 citations
Carnegie Mellon University
Pittsburgh, United States
4 h-index
4 publications
1.7K citations
University of Wisconsin–Madison
Madison, United States
4 h-index
4 publications
296 citations
Copenhagen Business School
Copenhagen, Denmark
4 h-index
5 publications
592 citations
Kyung Hee University
Seoul, South Korea
3 h-index
8 publications
789 citations
Michigan State University
East Lansing, United States
3 h-index
4 publications
159 citations
University of Kentucky
Lexington, United States
3 h-index
3 publications
222 citations
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Venues
- Food Quality and Preference
9 publications · 822 citations
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- SSRN Electronic Journal
Repository · 7 publications · 168 citations
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- Psychology and Marketing
6 publications · 239 citations
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- Journal of Retailing and Consumer Services
5 publications · 552 citations
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- Land Economics
5 publications · 391 citations
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