Research on Online Promoting Methods Used in a Technological Society

Abstract

Currently, there is no set of strict rules that can be used to achieve a desired target or performance, using malleable methods introduced at an exact time considered appropriate. Digital marketing is based on online channels with the highest frequency of use, they are dynamic, they can change from year to year and are always influenced by the trends in the market. Digital marketing is constantly using the review, analysis, explanation, promotion process, and helps establish a stronger brand-consumer relationship, helping to effectively identify and draw attention to consumer predispositions. The purpose of this paper consists in determining the impact of online promotion methods on business performance by analyzing them thorough a questionnaire. Thus, the authors propose a set of criteria for the most used online methods of promotion and apply the utility theory on them in order to display the best solution.