Mirona Ana-Maria Popescu

Statistics

Publications

Citations

347

H-Index

Active since

2019

Affiliations

Universitatea Națională de Știință și Tehnologie Politehnica București(Current)

Mirona Ana-Maria Popescu is an author at Universitatea Națională de Știință și Tehnologie Politehnica București specializing in business, marketing strategy, and marketing management.

Publications per year

2019–2020

Publications

A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques

Dan Dumitriu, Gheorghe Militaru, Dana Corina Deselnicu et al. · Sustainability · 2019 · 137 citations · Full text

Business, Marketing, Marketing Management +13

Artificial Intelligence Solutions for Digital Marketing

Dan Dumitriu, Mirona Ana-Maria Popescu · Procedia Manufacturing · 2020 · 121 citations · Full text

Business, Marketing, Marketing Management +10

Enterprise Architecture Framework Design in IT Management

Dan Dumitriu, Mirona Ana-Maria Popescu · Procedia Manufacturing · 2020 · 65 citations · Full text

Business, Information Systems, Information Technology +8

Enhancing Brand Value of Modern Organizations through Digital Marketing Tools and Techniques: A Study on Top Ten Romanian Companies

Andrei Niculescu, Dan Dumitriu, Claudiu Purdescu et al. · TEM Journal · 2019 · 14 citations · Full text

Business, Marketing, Marketing Management +13

Research on Online Promoting Methods Used in a Technological Society

Olivia Negoiță, Anca Alexandra Purcărea, Mirona Ana-Maria Popescu · Procedia Manufacturing · 2019 · 10 citations · Full text

Business, Marketing, Marketing Management +17

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