Gheorghe Militaru

Publications

859

Citations

H-Index

2014

Active since

Affiliations

Universitatea Națională de Știință și Tehnologie Politehnica București(Current)

National Research & Development Institute for Textiles and Leather

Gheorghe Militaru is an author at Universitatea Națională de Știință și Tehnologie Politehnica București specializing in management, marketing, and strategic management.

ORCID

Top concepts

ManagementMarketingBusinessEngineeringBrand ManagementBusiness StrategyDigital MarketingMarketing StrategyStrategic ManagementInteractive Marketing

Publications per year

2014–2019

Publications

Towards a Circular Economy– a Zero Waste Programme for Europe

Dana Corina Deselnicu, Gheorghe Militaru, Viorica Deselnicu et al. · ICAMS · 2018 · 531 citations · Full text

A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques

Dan Dumitriu, Gheorghe Militaru, Dana Corina Deselnicu et al. · Sustainability · 2019 · 136 citations · Full text

Digital Business, Brand Equity, Sustainable Business Model +15

The impact of social networks on SMEs’ innovation potential

Alexandra Ioanid, Dana Corina Deselnicu, Gheorghe Militaru · Procedia Manufacturing · 2018 · 56 citations · Full text

SOCIAL MEDIA STRATEGIES FOR ORGANIZATIONS USING INFLUENCERS’ POWER

Alexandra Ioanid, Gheorghe Militaru, Petruta Mihai · European Scientific Journal ESJ · 2015 · 26 citations · Full text

Social Medium Monitoring, Digital Marketing, Social Influence +23

The Moderating Effect of Intellectual Property Rights on Relationship between Innovation and Company Performance in Manufacturing Sector

Andreea Barbu, Gheorghe Militaru · Procedia Manufacturing · 2019 · 21 citations · Full text

Rows per page

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