Concepedia
Statistics
Publications
7
Citations
339
H-Index
Active since
2016
Affiliations
Georgia State University(Current)
Indiana University Bloomington
Washington University in St. Louis
Indian School of Business
Texas A&M University
Koray Cosguner is an author at Georgia State University specializing in business, pricing theory, and marketing.
Publications per year
2016–2022
Dynamically Managing a Profitable Email Marketing Program
Xi Zhang, V. Kumar, Koray Cosguner · Journal of Marketing Research · 2017 · 143 citations
Business, Marketing, Marketing Management +12
Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer
Chunhua Wu, Koray Cosguner · Marketing Science · 2020 · 65 citations
Business, Business Economics, Economics +8
Dynamic Pricing for New Products Using a Utility-Based Generalization of the Bass Diffusion Model
Koray Cosguner, P.B. Seetharaman · Management Science · 2022 · 36 citations
Business, Marketing, Marketing Management +16
Channel Intermediaries and Manufacturer Performance: An Exploratory Investigation in an Emerging Market
Amalesh Sharma, Koray Cosguner, Tarun Sharma et al. · Journal of Retailing · 2020 · 27 citations
Management, Marketing, Marketing Management +16
Behavioral Price Discrimination in the Presence of Switching Costs
Koray Cosguner, Tat Y. Chan, P.B. Seetharaman · Marketing Science · 2017 · 23 citations
Business, Business Economics, Marketing +17
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