Concepedia

A Student Satisfaction Model for Austrian Higher Education Providers Considering Aspects of Marketing Communications

Silke Jurkowitsch, Claudio Vignali, Hans-Rüdiger Kaufmann

DOAJ (DOAJ: Directory of Open Access Journals) · 2006 · 66 citations · 45 references

Open access

Concepts

EducationHigher EducationMarketingHigher Education AdministrationPedagogyStudent EngagementCustomer SatisfactionStudent RecruitmentStudent RetentionEducation Service ProvidersSatisfactionStudent Experience MeasurementUniversity Recruitment

Abstract

DOAJ is a unique and extensive index of diverse open access journals from around the world, driven by a growing community, committed to ensuring quality content is freely available online for everyone.

References

45

SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality

A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml · Zenodo (CERN European Organization for Nuclear Research) · 1988 · 21.2K citations · Full text

Business, Marketing, Marketing Management +12

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

Whence Consumer Loyalty?

Richard L. Oliver · Journal of Marketing · 1999 · 6.9K citations

Business, Marketing, Marketing Management +10

A National Customer Satisfaction Barometer: The Swedish Experience

Claes Fornell · Journal of Marketing · 1992 · 4.7K citations

Business, Business Economics, Strategic Management +12

The Antecedents and Consequences of Customer Satisfaction for Firms

Eugene W. Anderson, Mary W. Sullivan · Marketing Science · 1993 · 4.6K citations

Business, Marketing, Marketing Management +13