Claudio Vignali

McDonald’s: “think global, act local” – the marketing mix

Claudio Vignali · British Food Journal · 2001 · 120 citations

Business, Marketing, Marketing Management +17

Progression of brain atrophy in the early stages of Parkinson's disease: A longitudinal tensor‐based morphometry study in de novo patients without cognitive impairment

Carlo Tessa, Claudio Lucetti, Marco Giannelli et al. · Human Brain Mapping · 2014 · 98 citations · Full text

Medicine, Neurology, Neuroscience +17

A Student Satisfaction Model for Austrian Higher Education Providers Considering Aspects of Marketing Communications

Silke Jurkowitsch, Claudio Vignali, Hans-Rüdiger Kaufmann · DOAJ (DOAJ: Directory of Open Access Journals) · 2006 · 66 citations · Full text

Education, Higher Education, Marketing +10

The Marketing Mix Redefined and Mapped

Claudio Vignali, Barry J. Davies · Management Decision · 1994 · 50 citations

Business, Marketing, Marketing Management +17

Town centre versus out‐of‐town shopping: a consumer perspective

Claudio Vignali, Barry J. Davies, Ruth Ä. Schmidt · International Journal of Retail & Distribution Management · 1997 · 40 citations

Business, Marketing, Retail Management +11