Brand user profiles seldom change and seldom differ

Detecting outliers: Do not use standard deviation around the mean, use absolute deviation around the median

Christophe Leys, Christophe Ley, Olivier Klein et al. · Journal of Experimental Social Psychology · 2013 · 4K citations · Full text

Computing, Data Science, Data Mining +12

Marketing Management: Analysis, Planning and Control

Neil H. Borden, Philip Kotler · Journal of Marketing · 1973 · 2.5K citations

Business, Marketing, Marketing Management +5

Product Differentiation and Market Segmentation as Alternative Marketing Strategies

Wendell R. Smith · Journal of Marketing · 1956 · 1.6K citations

Business, Marketing, Marketing Management +16

Issues and Advances in Segmentation Research

Yoram Wind · Journal of Marketing Research · 1978 · 801 citations

Computing, Computer Science, Computer Vision +9

Product Differentiation and Market Segmentation as Alternative Marketing Strategies

Wendell R. Smith · Journal of Marketing · 1956 · 800 citations

Business, Marketing, Marketing Management +16