Concepedia

Maxwell Winchester

MW

17

Publications

359

Citations

13

H-Index

2000

Active since

Affiliations

Victoria University(Current)

University of South Australia

Victoria School of Management

Copenhagen Business School

Harper Adams University

Maxwell Winchester is an author at Victoria University specializing in management, consumer research, and marketing.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorBrand EquityBrand AwarenessInteractive MarketingTeachingEducation

Publications per year

2000–2021

17

Publications

17

Positive and negative brand beliefs and brand defection/uptake

Maxwell Winchester, Jenni Romaniuk, Svetlana Bogomolova · European Journal of Marketing · 2008 · 48 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +16

Negative Brand Beliefs and Brand Usage

Maxwell Winchester, Jenni Romaniuk · International Journal of Market Research · 2008 · 34 citations

Customer Satisfaction, Negative Attributes, Brand Equity +14

A longitudinal investigation of the impact of faculty reflective practices on students' evaluations of teaching

Tiffany M. Winchester, Maxwell Winchester · British Journal of Educational Technology · 2013 · 31 citations

Faculty Issue, Faculty Professional Development, Little Empirical Evidence +17

If you build it will they come?; Exploring the student perspective of weekly student evaluations of teaching

Maxwell Winchester, Tiffany M. Winchester · Assessment & Evaluation in Higher Education · 2011 · 27 citations

E-learning, Student Teaching, Anonymous Feedback +23

Exploring the impact of faculty reflection on weekly student evaluations of teaching

Tiffany M. Winchester, Maxwell Winchester · The International Journal for Academic Development · 2011 · 27 citations

Rows per page

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